Weddings
Personal floral direction from the first moodboard to the final candlelit table.
Wedding inquiries →Floral art · Chicago & beyondFlowers with
Flowers with
a point of view.
Sculptural, season-led floral design for weddings, celebrations, and spaces that deserve to feel unforgettable.
Explore our work →WILDLY CONSIDERED · BEAUTIFULLY UNDONE
Our philosophy
We follow the season, then break the rules.
Petal Theory creates floral worlds with movement, tension, and a little surprise. We source from local growers first, choose every stem by hand, and design each celebration from the room outward.
What we create01 02 03
One studio. Every flower.
Events
Installations, tablescapes, and botanical moments for intimate dinners and grand rooms.
Event inquiries →Editorial & Brand
Flowers as atmosphere for campaigns, shoots, storefronts, and hospitality spaces.
Creative projects →Selected celebration 01/06
Quiet drama at The Conservatory.
Wild branch, garden rose, ranunculus, and smoke bush moved through the room like a single growing gesture—from ceremony meadow to candlelit tables.
From ceremony meadow to candlelight.
How it unfoldsFrom feeling
From feeling
to flower.
Listen
We begin with the atmosphere: how you want the room to feel and what you want guests to remember.
Compose
Palette, proportion, season, and setting become a floral direction built only for your day.
Create
Our studio sources, conditions, builds, installs, and clears every detail with calm precision.
Ways to work together
Choose your scale.
Every project is custom. These starting points help us begin the conversation.
The Dinner
from $3,500
- Seasonal floral direction
- Up to 40 guests
- Tablescape & candle styling
- Delivery and setup
The Wedding
from $12,000
- Complete floral concept
- Ceremony and reception
- Personal flowers
- Install and strike team
The World
from $28,000
- Immersive botanical direction
- Large-scale installations
- Custom structures
- Multi-day production
“They understood that we didn’t want ‘pretty flowers.’ We wanted the room to feel alive. It did.”
CLAIRE & NOAH · CHICAGO
A few details
Before we begin.
For full-service weddings, 9–14 months ahead is ideal. Intimate events and editorial projects may fit with 6–12 weeks’ notice.
Yes. We work throughout the Midwest and selectively across the country, with travel scoped transparently.
It can be a useful starting point, but our goal is to create something original that belongs to your place and season.