Answer three questions
Hair, built for you.
Skip the guesswork. Tell us your hair type and top concern, and we'll build the routine that actually works for it.
Build my routine
Free shipping over $40
Salon-tested formulas
30-day returns
Build my routine
Three questions to your routine.
We'll match products to your hair type, concern, and how many steps you actually want.
What's your hair type?
Fine
Thin strands, weighs down easily
Curly
Coils, waves, prone to frizz
Thick
Dense, hard to manage
Color-Treated
Dyed, bleached, or highlighted
What's your top concern?
Frizz
Flyaways, humidity swelling
Damage
Split ends, breakage
Volume
Flat, lifeless roots
Scalp
Itchy, flaky, buildup
How many steps do you want?
Minimal
3 steps — shampoo, condition, protect
Full Routine
5 steps, targeted treatment included
Also available
Shop the essentials.
About Rootwave
Simple, on purpose.
Rootwave keeps formulas short and ingredient lists honest, so your routine does less guessing and more working. This is a fictional demo store built for a design portfolio; nothing here ships for real.